HIGHER FDUCATION INSTITUTIONS MARKETING TREND IN CONTEXT OF COOPERATION BETWEEN HIGHER EDUCATIONAL INSTITUTIONS AND EMPLOYERS BASED ON ‘DEMAND AND SUPPLY’
Abstract
The influence of the fast development of information technology on Higher Education Institutions (HEIs) has been reflected in their marketing trend under cooperation between HEIs and employers based on ‘Demand and Supply’. Accordingly, the paper aims to examine how the changing HEIs transform their business model according to the marketing strategy of which marketing trend is a broad teaching and research result. It is difficult to analyze this complex problem of HEIs’ marketing trends and strategies.The work-paper seeks to:
- Explore the design idea – marketing trend ‘Demand and Supply’;
- Explore HEIs’ business model options;
- Synergy of the knowledge triangle with research and research in practice;
- The most common problem is for both local and international universities;
- An inclusion of research components effectively in the main disciplines of specialization;
- Teacher training for improving subject teaching under research and research components.
We need to bear the following approaches for recommendations:
- Teaching-Learning-Research-Employment linkage according to the competitive job market requirements;
- Preparation of the modules ‘Research in Practice’ for the subject area of specialization and including them with key strategic goals, and objectives of the specialism.
Key words: Higher Education Institutions in new area, marketing trend, Demand and Supply, the policy for employability platform
