SMALL BUSINESSES, BIG IMPACT: STRATEGIES THAT WORK

Abstract

Small businesses are central to economic development but are often underestimated in economic analysis and policy design. This article examines the strategies that allow small enterprises to create significant impact despite limited resources. Drawing on economic theory and qualitative analysis, it highlights strategic focus, adaptability, financial resilience, and efficient use of human capital as key drivers of success. The findings emphasize that small business performance depends more on flexibility and sustainability than on scale, underscoring the need for policy approaches tailored to their distinct economic characteristics.

Keywords: Small businesses, economic strategy, innovation, financial resilience, human capital