THE IMPORTANCE OF BUSINESS ENGLISH FOR FACILITATING CROSS-CULTURAL INTERACTIONS AND COLLABORATION

Abstract

The paper emphasizes the necessity of Business English as a fundamental means (lingua franca) to delve inside discovered cultural differences and mutually understand which is prerequisite for establishing truly meaningful relationships with international stakeholders from diverse cultures.The ability to communicate effectively across cultures is very important in today’s increasingly interconnected global society. World standards of modern education aims to prepare an educated, creatively thinking professional for cultural understanding in modern dynamic world, the one who can adapt to rapidly changing world and modern socio-economic environment. Language is an essential tool for understanding culture, the values, norms, and customs of a society within its vocabulary. Learning a language gives people insight into the cultural nuances and communication styles of its speakers. It helps people to stay out of awkward situations,  to avoid mistakes on a project which can be caused from misinterpretation of the client’s request and can lead to breaking a contract accidentally because of poor comprehension and not sufficient understanding of Business ideomatic expressions. Business English is a language that people can use to communicate with people from different cultures, it is the language of negotiation and diplomacy, which allows diplomats and government officials from different countries to be engaged in diplomatic dialogues and negotiations more confidentely.

Key words: interconnectedness; business proficiency words; language agnostic; cultural/lingual prejudice; cultural  communication/collaboration.