LINGUISTIC PECULIARITIES OF  GEORGIAN AND AMERICAN POLITICAL TALK SHOWS IN TERMS OF ETIQUETTE

Irine Goshkheteliani; Lola Beridze

Irine Goshkheteliani Doctor of Pedagogics, Professor, Batumi Shota Rustaveli State University, Batumi, 32/35 Rustaveli/Ninoshvili Str, Batumi, 6010, Georgia, http://orcid.org/0000-0001-8879-640X
Lola Beridze Doctor of Philology, Batumi Shota Rustaveli State University, Batumi, Georgia, Batumi, 32/35 Rustaveli/Ninoshvili Str, Batumi, 6010, Georgia, http://orcid.org/0009-0001-6622-1469

Abstract

Among the various media, television has a profound influence on language users. No other achievement of the scientific and technological revolution has so swiftly entered human life or had such a widespread and global impact on its development as television.

The aim of this study is the language of television as it is the language of a social institution responsible for shaping values, moral principles, societal norms, and traditions, and expressing the national mentality. This institution conducts complex communication with the potential for multifaceted impacts on the audience.

Media discourse has increasingly become the subject of linguistic research, as public interest in various types of discourse grows, particularly television discourse. This article examines talk shows (in 2019), a unique genre within television discourse, and identifies similarities and differences in speech etiquette between Georgian and American political talk shows through contrastive analysis.

Keywords: media, television discourse, talk show, speech etiquette